Mobile Search Advertising Revenues to Reach $3.3 Billion in 2013

Mobile search advertising revenues in Western Europe is forecast to grow from EUR39 million (US$55.5 million) in 2008 to EUR 2.3 billion (US$3.3 billion) in 2013, representing a compound annual growth rate of 125.4 percent, according to The Kelsey Group.

Revenues for the local segment of mobile search will grow from EUR 18 million (US$25.6 million) in 2008 to EUR 1.4 billion (US$2 billion) in 2013, a 139.3 percent CAGR. Mobile display ad revenues for the region will grow from EUR 14 million in 2008 to EUR 1.1 billion in 2013, a 138.3 percent CAGR.

Additional findings from the U.S. mobile ad forecast include:

• U.S. mobile search ad revenues will grow from US$39 million in 2008 to US$2.3 billion in 2013.
• U.S. mobile local search ad revenues will increase from US$20 million in 2008 to US$1.3 billion in 2013.
• U.S. mobile display ad revenues will grow from US$21 million in 2008 to US$567 million in 2013.

"In addition to the higher number of mobile subscribers in the region, rapid proliferation of smartphones is helping drive the growth in mobile advertising," said Michael Boland, program director for Kelsey's mobile local media practice. "Our forecast indicates the number of smartphones in Western Europe will grow at a 35.7 percent CAGR during the forecast period, from 32 million in 2008 to 149 million in 2013."

Posted to the site on 24th July 2009