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Mobile Operator Alegro Outsources Entire Supply Chain To Brightstar

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Ecuadorian mobile network operator, Telecsa has outsourced its supply chain to handset distributor, Brightstar. The distribution company will assist Telecsa, which trades as Alegro, in implementing an entirely new, end to end supply chain optimization service platform for all of the operator's segments and channels.

Under the agreement, Brightstar's services will include all handset procurement; fulfillment and third party logistics (3PL) operations; advanced replenishment to ensure proper placement of inventory throughout Alegro's channels; specialized device management services; and product lifecycle management tools to enhance mobile device contribution to margin.

"We need a strategic partner that will allow us to purchase handsets under similar conditions to those of our competitors, America Movil and Movistar, in terms of pricing and product choice," said Augusto Espin, CEO, Telecsa. "Additionally, we want a seasoned partner who brings the necessary experience to improve our processes and strategies when dealing with handsets."

State-owned, Alegro is Ecuador's third mobile network operator. It operates in CDMA and GSM network and will be launching their 3G network in Q4 2009.

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Tags: telecsa  brightstar  alegro  partner  3g network  Ecuador