Vodafone Selects Tele Atlas to Power Location-Based Applications

Vodafone has agreed to standardise its location based services on Tele Atlas digital maps and location-based content across its global footprint. Through the agreement, Tele Atlas and Vodafone will collaborate to enable powerful LBS, routing and mapping applications for mobile users around the world.

The agreement gives Vodafone access to Tele Atlas' global digital map content and products, including 24 million points of interest (POIs), 3D Landmarks, 2D City Maps and Digital Elevation Models. Vodafone will also gain access to Tele Atlas Speed Profiles, which provides speed data to help navigation application users find the most optimal routes and far more accurately estimate travel times.

Bobby Rao, Director, Internet Services Marketing and New Business Director at Vodafone Group said, "In an increasingly connected world, we are constantly striving to enrich our customers' lives by enabling them to communicate wherever they are with the tools and services they need. Accurate location content is at the heart of many of these offerings, allowing Vodafone to deliver a powerful, seamless mobile experience around the world, based on up-to-date maps and content."

"We're very pleased to partner with Vodafone to bring their customers fresh, accurate maps and innovative location content," said Bill Henry, CEO, Tele Atlas. "As the leading map provider we'll focus on delivering the richest experience to Vodafone customers that advances their mobile lifestyle."

Posted to the site on 20th July 2009