3 UK to Sell Advertising on 3G Modem Sign-In Page

UK operator, Hutchison 3G UK (3 UK) is to start offering advertising on the welcome page that greets its 3G modem users. The "dashboard", which launches every time a user connects to the internet, will be visible to more than 1 million subscribers and receives more than 30 million impressions every month.

3 UK is currently looking for the initial set of exclusive advertising partners to sign up until the end of 2009. Launch brands will have the option to receive in the region of 1-3m impressions each month.

Once the mobile broadband dongle is plugged into the USB port of a computer, the dashboard will automatically appear with the connection manager and advertising pane alongside.

Mobile Broadband dashboard advertising has already been used by 3 UK's sister network in Austria, which is already running campaigns. Companies advertising in this way are seeing a click-through rate of up to 6%.

Neil Andrews, Head of Advertising at 3 UK said, "3 UK has always led the market when it comes to providing innovative advertising space on mobile because we have a uniquely powerful network. This has allowed us to do some very interesting things with mobile content and the advertising surrounding this.

"Our mobile broadband offering is seeing a huge amount of uptake. This new opportunity presents brands with the opportunity of getting in front of a large target audience in a bold and visible manner."

3 UK will be selling inventory either direct or through advertising agencies.

Posted to the site on 16th July 2009