Video Compression for Mobile Operators

724 Solutions has launched a video compression software platform for mobile network operators offering connectivity to web based videos, such as YouTube. 724's Video Optimization Module allows mobile operators to preserve their radio network capacity by reducing the size of video files delivered to mobile internet and mobile broadband subscribers and also ensures that the most popular videos are delivered from an intelligent cache, thereby reducing the bandwidth required to repeatedly fetch such content from popular internet sites such as YouTube.

As an example of the explosive growth in viral user-generated content available for viewing, YouTube reports that the number of uploads from mobile devices over the past 6 months increased by a massive 1700%. In the absence of video optimization and caching technology, this explosive growth in video content will necessitate a significant investment in bandwidth throughout the network, dramatically increasing mobile operator's capital and operating expenses at a rate disproportionate to the growth in revenues from such traffic.

Optimization techniques are selected by Seamless Access based on device, network bearer, service type, content type and other configurable characteristics, providing the highest levels of flexibility so the mobile operator can tailor the service to their subscribers, while aligning network costs with the revenue potential of services. These optimization techniques are applied inline or proactively as a background task ensuring that the optimization of video content is achieved with a manageable investment in computing hardware.

"Video access from mobile subscribers is the single largest contributor to the future growth of mobile data traffic, services revenues and one of the most significant drivers of data services profitability. Mobile operators must stay ahead of the demands on network capacity, subscriber expectations and the competition by taking urgent action to architect and equip their networks to scale economically and efficiently without compromising the subscriber experience," said John Sims, Chief Executive Officer of 724 Solutions. "The new Seamless Access Video Optimization Module allows mobile operators to do just that, but also enables them to use the intelligence within their network to tailor a differentiated experience for their subscribers."

Posted to the site on 14th July 2009