E-Plus Deploys Alcatel-Lucent Supplied Mobile Ad Server

Alcatel-Lucent has announced that German mobile network operator, E-Plus is now using its newly launched Advertising Selection Server for its mobile advertising offering through its subsidiary Gettings. The mobile advertising solution has been implemented as a hosted service.

"Advertising must not be perceived as a nuisance. This is especially true for ads on a mobile phone," says Daniel Euler, managing director of E-Plus' Gettings. "Mobile Advertising only works if it strictly centers around the recipients' interests. The hosted Advertising Selection Server, offered by Alcatel-Lucent, is clearly contributing to fulfill such demand for customer orientation through the Gettings offer. It also works well with our existing system landscape."

In the Gettings application E-Plus' consumers choose between three packages - S, M and L - where they will receive between 10 and 25 mobile ads per week. The Advertising Selection Server enables users to provide their preferences so they receive only mobile ads that interest them.

"With the new Advertising Selection Server Alcatel-Lucent continues to provide our customers with new ways to maximize the value of their previous investments and to have a sustainable revenue stream for the foreseeable future," said Rik Missault, Vice President of Alcatel-Lucent's Digital Media and Advertising activities. "Our focus now is to enable our customers to participate in new revenue streams via new services or by entering non-traditional market segments."

Posted to the site on 29th June 2009