Lycamobile Launches Italian MVNO

Multi-national MVNO, Lycamobile has launched operations in Italy after signing a reseller deal with Hutchison 3G Italy ( 3 Italia). The prepaid SIM cards and top-up will be available from over 65,000 retail outlets from the 15th of June.

"Following the success of Lycamobile in seven European countries, we are delighted to welcome our Italian customers to the Lycamobile family of over four million subscribers. Our customer promise is to deliver high quality international products and services. This milestone marks yet one more step towards expanding the Lycamobile footprint globally." said Subaskaran Allirajah, Chairman, Lycamobile.

"We remain on mission to be the market leading International MVNO creating a benchmark business model not only in Italy but also globally. We are committed to supporting our extensive network of European channel partners who are enjoying prosperous business relationships with Lycamobile and we look forward to forging new relationships in Italy. Our brand remains true to the core principles of delivering our customers high quality international calling at the most affordable prices," added Milind Kangle, CEO, Lycamobile.

Since 2006, Lycamobile has launched its prepaid SIM business in The Netherlands, Belgium, Norway, Sweden, Denmark, Switzerland and the UK where it has already acquired almost four million subscribers. It plans to launch in further markets throughout 2009.

Posted to the site on 18th June 2009