Bangkok Bank Launches All-in-One Mobile Banking and Payments Service

Mobile banking service provider, Fiserv says that it is now providing its Mobile Money service to Thailand's Bangkok Bank. Customers can now access Bangkok Bank's internet banking platform, Bualuang iBanking, securely on their mobile phone, enabling them to view account information, pay bills, transfer funds and top up their mobile phone account. The application is available in both English and Thai languages.

Established in 1944, Bangkok Bank is Thailand's largest bank, and the seventh-largest bank in Southeast Asia.

"The uptake of this cutting-edge consumer banking technology demonstrates a significant shift in how banks across the world connect with their customers," said Ms. Karen Campbell, Bangkok Bank Executive Vice President. "Customers in Asia are at least as demanding as their counterparts in Europe and the U.S. - they need the portable banking tools to complement their busy, highly mobile lifestyle. We recently observed a group of late teens in a focus group talking about how going to an ATM was too much effort for them - they expressed a need for total mobility."

"Bangkok Bank chose Mobile Money from Fiserv because it ensures our system is highly mobile, integrates the latest security technology and is able to be seamlessly integrated into our Internet banking systems to complement our wider offering," continued Ms. Campbell.

Thailand's mobile penetration rate is greater than 80 percent, one of the highest in the Asia Pacific region, rapidly growing from 44 percent in 2004.

Powered by technology from Atlanta-based M-Com, Mobile Money from Fiserv was launched in September 2008.

Posted to the site on 17th June 2009