Brunei's B.mobile Personalises its Mobile Internet Portal

Brunei based mobile network operator, B.mobile has deployed a personalisation platform for its mobile internet portal, supplied by Amdocs. The solution includes Amdocs ChangingWorlds Intelligent Navigation which restructures the portal menu hierarchy for an individual subscriber based on his or her regular usage patterns, content preferences and behavioral profiles. Intelligent Navigation makes relevant content easier and faster to find by reducing the number of clicks and time required to reach content of interest.

"B.mobile is committed to providing quality, reliability and innovation in 3G mobile communications which is why we view personalisation capabilities as critical," said Mr Song Kin Koi, Chief Executive Officer of B.mobile. "The Amdocs ChangingWorlds solution allows us to truly personalise customer experience by delivering relevant, valuable content and services to suit each customer's needs and lifestyle. This level of personalisation will also help us to increase data revenues through more effective targeted marketing campaigns and personalised advertising."

The solution also enables B.mobile to deliver personalised content teasers and recommendations to encourage and increase mobile internet usage, and generate more data revenues.

B.mobile has also implemented Amdocs ChangingWorlds Business Intelligence, giving B.mobile detailed and timely visibility into the key performance indicators (KPIs) relating to mobile portal usage such as churn trends, the number of unique portal visitors, and the detailed breakdown of subscriber activity on the mobile internet. This helps B.mobile to identify new revenue opportunities, continue to improve the user experience and gain a sustainable competitive advantage.

Posted to the site on 16th June 2009