SingTel Launches Unlimited Mobile Music Service

Singapore based mobile network operator, SingTel has alunched a free mobile music download service for its contract customers. The service, branded SingTel AMPed, has been developed in partnership with Universal Music Group (UMG) and offers music videos and pre-release albums in addition to conventional music downloads.

Mr Allen Lew, SingTel's CEO Singapore, said: "SingTel, with Universal Music Group, will take our customers' mobile music experience to unprecedented heights with AMPed. AMPed is another demonstration of SingTel's transformation into a multimedia solutions company and how we are constantly developing new and innovative solutions that are relevant to our customers' needs."

The company also confirmed that there will be no data charges for unlimited music downloads over its 3G phones. For selected phones, AMPed is bundled free-of-charge without customers having to sign up for new plans.

As part of the service, customers can upload reviews and comments instantly, allowing them to upload photos, share and chat about their experiences with other music lovers. They can also link their news to popular social networking sites like Facebook and Twitter, offering even greater interaction.

Posted to the site on 15th June 2009