TeliaSonera to Offer Podcast Based Moble Adverts

Sweden's TeliaSonera has signed an agreement with Ericsson to deploy a podcast based advertising platform. The "Personal Pod Advertising" is currently being implemented and will be launched commercially during 2009.

The Personal Pod Advertising service, part of Ericsson's Mobile TV solution, allow advertisements to be sent out as podcasts overnight when traffic is low. The solution is said to offer benefits for both operators, who earn revenue on ads sent out, and for retail companies, which can track consumer behavior and interact with specific target groups.

By making active choices on advertising companies' websites, consumers can create a personal user profile that mirrors their areas of interest. Consumers receive updates on their favorite brands via text, video or radio advertisements sent to their mobile phones. They can also share the information with friends and family, paid for by the advertiser.

Mikael Bäckström, President Ericsson Nordic and Baltics, says: "Personal Pod Advertising is a perfect example of Ericsson's expertise in developing innovative multimedia solutions to create new business models and help operators increase revenue streams."

Posted to the site on 26th May 2009