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Tune Talk Confirms MVNO Launch in Second-Half 2009

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Malaysian MVNO, Tune Talk expects to start commercial services in the second half of this year, said its chief executive officer, Jason Lo. In a statement, the company said that the service would run on Celcom's network and would be aimed at the youth market, with call costs subsidised by advertising.

"With a low-cost business model, we are optimistic of Tune Talk’s potential and that our service will be well-received by the market."

"We also plan to expand to countries in Association of South-East Asian Nations by employing the same operating model," he added.

Tunetalk was co-founded by Tony Fernandes, Group CEO of the low cost airline, AirAsia. Key investors include TuneVentures group and Celcom, a subsidiary of Axiata Group (formally TM International). The company hopes to replicate the success of AirAsia in the mobile space by becoming the first pan-Asean MVNO by expanding to Singapore, Indonesia, Thailand and the Philippines.

Last month, the MVNO signed a deal with XIUS-bcgi for its Mobile Services Platform (MSP) to power the launch and delivery of its mobile phone service initially in Malaysia and subsequently to other countries in the ASEAN region.

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Tags: tune talk  mvno  celcom  axiata group  Malaysia