Yahoo! Boosts Mobile Advertising Services

Yahoo has announced two display advertising solutions for marketers as part of a new partner program designed to improve campaign performance by marrying Yahoo's reach and targeting capabilities with third-party advertising technologies. By bringing together Yahoo's platform with third-party Smart Ad technologies from Teracent and Tumri, Yahoo believes it's offering an open and unmatched solution for reaching consumers with customized messages.

The program only affects North America, although the firm says that it will consider expanding the program to international markets in the future.

Mobile Smart Ads

Yahoo will also soon offer Smart Ads technology to mobile advertisers through its partnership with Teracent. As with the PC offering, advertisers will be able to customize creative to individual users in real time. Smart Ads on mobile phones will be especially valuable to marketers, offering additional factors such as location, time of day, and even specialty attributes like local weather, to tailor messages to users on the go. Yahoo will offer mobile Smart Ad technology at scale for marketers.

The new program will also allow Yahoo to expand its current Smart Ad offering to advertisers across all categories. Yahoo plans to continue adding new Smart Ad program partners that will be certified by Yahoo over time.

Posted to the site on 21st May 2009