Telefonica Rolls Out Mobile Advertising in Spain

Mobile advertising agency, Amobee Media Systems says that it has launched mobile advertising for Telefónica in Spain. The move is part of the companies' global alliance announced in June 2008.

"Telefónica is a great example of a mobile operator taking control of advertising revenues on its network and, in the process, ensuring a positive customer experience," said Zohar Levkovitz, CEO of Amobee. "That, in our opinion, is the future of mobile advertising and it is made possible by Amobee. We enable the operator to build a profitable revenue stream from advertising, while giving advertisers an exciting channel to reach their target audience."

Using Amobee's media system, mobile operators can sell ad-enabled inventory to agencies and advertisers who want to buy, deploy, and monitor campaigns across mobile channels. The Amobee system works with the operator's existing infrastructure to ensure customers get a relevant mobile advertising experience.

"Our customers' experience is of paramount importance to us, and was our first priority in considering a mobile advertising solution," said Susana Rodríguez Urgel, On-Line Channels and Mobile Commerce Manager, Telefónica. "We chose Amobee because of its ability to provide a relevant mobile advertising experience for our users."

According to research compiled by INFOADEX 2009 the Spanish mobile advertising market grew by over 60% in 2008 and is the fastest growing digital advertising channel.

Posted to the site on 19th May 2009