Orange to Launch Pan-Africa Marketing Campaign
Published on: 17th May 2009
Note -- this news article is more than a year old.
Orange says that it will be launching a pan African brand campaign across the majority of African countries where the brand is present unveiling its new international vision "together we can do more". The tone for this campaign is set by the statement at the end of the film "I am delighted because thanks to everyone I can share my experiences with the people I love".
This is the first time that Orange is rolling out a single brand campaign in as many countries. Coordinated by the Publicis group, this campaign has been made possible thanks to close cooperation between all the subsidiaries concerned and their respective advertising agencies.
The launch operation is based on a TV publicity film to be shown in all the countries, as well as press and poster resources.
This pan-African launch is a new step in the global deployment of Orange's new vision, which was rolled out across Europe throughout the second half of 2008 and the first quarter of 2009, covering 123 million Orange customers in more than 30 countries.
The campaign is being launched in the following countries: Senegal, Mali, Niger, Guinea, Guinea Bissau, Cote d'Ivoire, Cameroon, Central African Republic, Botswana and Kenya.