Nokia Shows Off Three New Lower Cost Phones
Published on: 17th May 2009
Note -- this news article is more than a year old.
Nokia has launched three new phones which it says are aimed at emerging markets and come preloaded with a range of Nokia's mobile internet services. The Nokia 2730 classic, Nokia 2720 fold and Nokia 7020 each come Internet ready, and work with Nokia's range of emerging market services such as Nokia Life Tools and Ovi Mail.
"The power of the internet is undeniable," says Alex Lambeek, Vice President at Nokia. "We've seen mobile technologies catalyze the growth of the informal sector across the world, empowering local entrepreneurs and having an immediate and lasting impact on people's lives. Services like Nokia Life Tools and Ovi Mail, combined with the mobile phones we're launching today, bring powerful solutions that can be the gateway to knowledge, entertainment and people, without the need for a PC."
According to extensive Nokia consumer research, nearly half of emerging market customers state that they would rather connect to the Internet over a mobile phone than a PC. As a result, Nokia has developed locally relevant solutions that consist of affordable mobile phones and applications, designed and built from the ground up to meet the specific needs of customers in the developing world. Lambeek continues, "Whilst many people are still primarily using voice and text, the Internet does offer a whole new range of opportunities."
In a pilot study in India, results showed that the services had high appeal for livelihood and life improvement services. Another service aimed at the developing world is Ovi Mail, which has the potential to be the first digital identity for many people in emerging markets. Unlike most other email services, an Ovi Mail account can be created and used directly on a Nokia device without ever having to use a PC. Since the launch of the beta service in December 2008, around 90 per cent of the accounts have been created on a Nokia phone.
Priced at EUR 80 (US$108), the Nokia 2730 classic is Nokia's most affordable 3G phone. The Nokia 2730 classic is expected to start shipping in the third quarter of 2009.
The Nokia 2720 fold is a compact fold phone and is expected to begin shipping in the third quarter of 2009 for an estimated retail price of EUR 55 (US$74) before subsidies and taxes.
The Nokia 7020 is expected to begin shipping in the fourth quarter of 2009 for an estimated retail price of EUR 90 (US$122) before subsidies and taxes.
Lambeek concludes, "With our longstanding commitment to emerging markets, a Nokia customer can be confident that any product we offer meets a strict and consistent set of high-quality standards. This is particularly important in markets where technical assistance and repair shops are not easily accessible."