Over Quarter of Young Canadians Using Mobile Internet Services

Canadians are becoming captivated by "mobile surfing" - increasingly accessing the web from their cellphones and smartphones daily. Polling conducted by Ipsos-Reid on behalf of Rogers Wireless showed that 26 per cent of wirelessly connected Canadians aged 18-34 are accessing the web from their mobile devices everyday, and of that, 65 per cent are browsing from their mobiles multiple times a day.

The study found that 70 per cent of wirelessly connected Canadians are accessing the mobile internet for personal email, compared with just 11 per cent in 2008. Thirty-six per cent of respondents used their mobile devices to search for information, up from just seven per cent in 2008.

In addition, more than one quarter are browsing the web from their mobiles at least once a day, with half of those accessing popular social networking sites like Facebook and Twitter directly from their mobile devices. The survey also showed that 70 per cent of wirelessly connected Canadians surfing the web on their mobile phones are checking personal email, and nearly one in three mobile surfers are using popular tools like maps and search.

The company published the survey results as it announced the availability of two HTC smartphones in its stores.

Posted to the site on 14th May 2009