Visa payWave mobile pilot in Switzerland declared a success
Published on: 29th Apr 2009
Note -- this news article is more than a year old.
Credit Suisse, PostFinance, SIX Multipay, Swisscard, Swisscom, together with Visa Europe have concluded a pilot study in Switzerland of contactless payments using Near Field Communication (NFC) enabled mobile phones incorporating Visa payWave card payment technology. In the pilot over 90% of people who took part liked using the technology for its ease and convenience. The same percentage also said they would use the technology when it becomes commercially available.
From September to November 2008, employees of Credit Suisse, Swisscard and SIX Multipay, could pay in their staff restaurants using their NFC-enabled mobile phone or contactless Visa credit card. The aim of the pilot was to test the technical and operating feasibility of contactless payments, as well as usability and preference of the Swiss consumers.
Speed and Convenience
The pilot showed the different factors that are essential for the successful roll out of the technology. These include a broad range of acceptance locations. Being able to pay for small-ticket purchases in busy locations such as kiosks, in car parks and for public transport was seen as particularly advantageous. Cashiers in the restaurants confirmed that the contactless technology accelerates the buying process in comparison to cash.
"Our projects across Europe demonstrate a strong interest in payment solutions with mobile phones and consumers' acceptance of modern payment methods offering high standards of speed, convenience and security," said Sandra Alzetta SVP, Innovation, New product and Channel Development at Visa Europe. "Pilots such as these help us to gauge consumers' preferences so that we can respond quickly when the market is ready with more NFC-enabled mobile phones and with a broad point-of- acceptance network."
In the next phase in Switzerland a working group will gauge the best available solutions for expanding the number of acceptance points in Switzerland.