Strong Consumer Interest in Wireless Power Charging

Citing research from sources including Ipsos Vantis, AcuPOLL, and Frost & Sullivan, the Wireless Power Consortium says there is a strong demand for its wireless power charging systems. However, it should be noted that much of the mobile industry had already agreed to standardise on a micro-USB charger for all future phones.

"In the last 18 years, we have tested over 35,000 concepts at AcuPOLL, and wireless power rates in the top 20% of all the ideas we have ever presented to consumers for evaluation," said George Brown, Vice President of Sales for AcuPOLL Research.

The groups surveyed in the research said wireless power would fulfill a real need for them, and they see this technology as an innovative, universal alternative to current options for charging their electronic devices. The research also states that more than 80% of consumers surveyed see wireless power as something they would use with virtually all of their electronic devices and they expect to use it every time they charge them.

"The market research we have studied expressed an outstanding interest in a universal wireless power solution," said Menno Treffers, Chairman of the Wireless Power Consortium. "It is this obvious need with consumers that is driving our goal of providing the specification for low-power devices."

Established last December, the Wireless Power Consortium's mission is to create and promote wide market adoption of an international wireless low-power delivery standard for compatibility across electronics devices. The nine founding members include ConvenientPower Limited, Fulton Innovation, Logitech International, National Semiconductor Corporation, Olympus, Philips Electronics, Sanyo, Shenzhen Sangfei Consumer Communications and Texas Instruments.

Posted to the site on 27th April 2009