Sony Ericsson Names Replacement Boss for North America Markets

Sony Ericsson has announced that Anderson Teixeira, currently Head of Region Western Europe is to take over as President of Sony Ericsson US and Head of Region North America. Kristian Tear will succeed Teixeira as Head of Region Western Europe and will combine this new role with his current responsibilities as Head of Sony Ericsson's Global Customer Operations.

A native of Brazil, Teixeira has been part of Sony Ericsson since the formation of the joint venture in 2001. He has led the company's operations in Latin America, as Head of Region Latin America, based in Miami, Florida, and subsequently in Western Europe, based in Munich.

A native of Sweden, Tear joined Sony Ericsson from Ericsson in 2005 to be responsible for strategic account management and relations with major global operators across more than 80 accounts worldwide. Under his leadership Sony Ericsson has successfully grown its market share and established a position as a leading supplier and partner. Prior to joining Sony Ericsson, Tear spent 17 years at Ericsson in various senior management positions.

Commenting on today's announcement, Dick Komiyama, President of Sony Ericsson, said, "Anderson has successfully led our Western European region through a difficult period and will provide Region North America with excellent leadership and a strong commercial focus. His international expertise, gained from a long and successful career in both Ericsson and Sony Ericsson in a number of markets will ensure that our North American operation strengthens its market position."

"Kristian has been a very effective leader in his current role as Head of Global Customer Operations. His experience of managing strategic global operator relations, both at Sony Ericsson and previously at Ericsson, will ensure that Kristian will build on the strong foundations in place and further develop our position in Western Europe."

Posted to the site on 8th April 2009