Nokia Application Recognises Posters and Downloads Movie Information

Nokia has launched a beta version of a new service which enables a mobile phone to be pointed at "real-life" objects and download information about them. A version of Nokia Point & Find, focusing on movies, is now available in the UK and US. Capabilities will later expand into other services and countries.

"With Nokia Point & Find, businesses are able to target engaging experiences and calls-to-action to consumers. We believe that this first Nokia Point & Find-based service for movies will add something special to the cinema experience. Simply by pointing their camera phone at a poster for a new movie, people can watch the trailer, read reviews, and find the closest cinema where it is playing," said Philipp Schloter, General Manager, Nokia Point & Find.

Nokia Point & Find uses real time image processing and recognition technologies to link the user to digital content and services. It also recognizes bar codes, integrates GPS positioning technology, and supports category-specific text-entry search. When the phone is pointed at an object, Nokia Point & Find uses a variety of the phone's capabilities including the camera, internet connectivity, and GPS positioning to evaluate the object. Then, by rapidly searching through a database of virtually tagged items, the system identifies the object and returns a set of links to associated content and services.

Companies interested in using Nokia Point & Find for their own campaigns can visit http://pointandfind.nokia.com to request further information. Nokia Point & Find's beta release is available for download into select mobile devices in the UK and US at http://pointandfind.nokia.com as well.

Posted to the site on 1st April 2009