Sprint Revamps Business and Government Sales Units

US operator, Sprint has announced the formation of a new unit dedicated solely to business and government users of communications services, incorporating some 4,000 sales, support, marketing and operations personnel.

"Sprint is in a unique position with regard to its technology deployment and applications capabilities," said Paget Alves, president of Business Markets Group, Sprint. "We have the nation's most dependable 3G mobile broadband network, 4G capabilities that are well ahead of our competitors, the fastest national push-to-talk network, and Sprint's leadership in wireless-wireline integration. As a result, we can deliver productivity-enhancing solutions at a time when economic pressures make that especially important to our business customers."

Sprint previously managed its business, government and consumer sales under an umbrella organization. The new and separate unit brings Sprint's business, government, 4G, IP wireline, international and strategic alliance teams into a distinct sales and marketing organization with a singular focus on business and government customers. Additionally, Sprint will continue to provide those customers with customer care services, including individualized support from specially-trained agents for business and government customers.

Roger Entner, senior vice president and head of the Research and Insights Telecom Practice for The Nielsen Company, said of the newly-formed unit, "Creating a Business Markets Group that combines all business sales assets of Sprint makes a lot of sense. Business sales at Sprint are poised to grow at a fast clip. As business preference shifts to buying solutions such as converged services and mobile business applications, the Business Markets Group should be better able to execute than under the previous structure."

Alves continued, "Business and government users have the most to gain by embracing mobile data and by converging their wireless and wireline communications. Both of these areas are growing faster than the wireless market generally, and a very large part of that growth is driven by business customers, who have much more complex needs than consumers. Sprint is responding to this demand with centralized expertise and unique applications for business."

Posted to the site on 31st March 2009