Verizon Wireless Launches Ringback Tones for Business Users

Ringback tones, a mainstay for savvy consumers to customize their mobile phones, have made their way to business culture after US network, Verizon Wireless announced the availability of Business Ringback Tones to let organizations replace the generic ring callers hear when contacting a wireless business number with a customized message.

Business Ringback Tones provide information specific to the business and can convey information about a company's products, services or current promotions.

"Business Ringback Tones are an inexpensive way to advertise a product or service, communicate key values, or answer frequently asked questions," said Rob Miller, vice president of marketing for Verizon Wireless. "They can also help businesses create a polished professional image because the message is specific to the company. The tones can communicate everything from product benefits to promotions, providing customers with helpful information before their calls are even answered."

Corporate account administrators who manage the business' wireless service can upload and manage 30-second tones on employee phones via the online Ringback Tone Manager. They can also create a custom Jukebox that will rotate messages so callers hear different tones each time they call. In addition to five active tones, businesses can store as many Business Ringback Tones as needed for future use or in anticipation of upcoming promotional campaigns.

Businesses can also use the Ringback Tone Manager to assign tones to different sets of employees, group certain wireless numbers to have the same tones, and let employees know of changes to the tone profile through SMS messages. Corporate account administrators can also extend invitations to utilize the service by sending text messages to employees that do not have corporate-liable lines.

Business Ringback Tones are currently available to businesses with 50 or more corporate lines in service that are registered with the My Business online account management tool. Subscribers must have voice mail activated on the lines.

Posted to the site on 31st March 2009