Vodafone Signs Partnership Deal in Thailand
Published on: 25th Mar 2009
Note -- this news article is more than a year old.
Vodafone and Thailand's DTAC have jointly announced that they have signed a Partner Market agreement. Under the terms of this agreement DTAC will have exclusive access to Vodafone's range of products devices and services in Thailand and will be able to draw on Vodafone's experience in supply chain management technology development the acquisition of enterprise customers as well as improved inter working between networks.
As part of a phased roll-out, Vodafone will be able to use DTAC's network to offer seamless voice and data roaming for its customers visiting Thailand through the use of ‘home' network capabilities. The two companies will cooperate to provide additional support to Vodafone Global Enterprise customers, many of whom have a presence in Thailand. In turn, Vodafone will provide DTAC customers with improved voice and data roaming access across 67 countries.
Hatem Dowidar, CEO, Vodafone Partner Markets, commented: "Through this agreement with DTAC, Vodafone will strengthen its presence and brand recognition across Asia and extend its product range to a key market. Mobile usage in Thailand is growing steadily and more of our customers require enhanced roaming services to and from the region."
Figures from the Mobile World report that DTAC ended last year with 18.7 million subscribers and a market share of around 30%.
Underlining the benefits of the partnership, Tore Johnsen, CEO of DTAC, said: "This partnership with Vodafone will enable our customers to benefit from joining one of the world's leading international mobile networks, whilst maintaining the advantages of being a local operator, supporting our strategy to best serve Thailand's population. This alliance will bring substantial benefits to our customers and shareholders, becoming a catalyst for expanding our service portfolio and improving our operational efficiency."
Across Asia, Vodafone has Partner Market agreements in Singapore, Hong Kong, Japan, Malaysia and Sri Lanka, with additional equity investments in India, Australia, New Zealand, China and Fiji.