Philippines Operator Upgrades MMS Platform

The Philippines based mobile network operator, Smart Communications has selected Aicent's mBridge to enhance multimedia message service (MMS) delivery for their subscribers. SMART is using both Aicent's MMS Gateway service along with the enhanced mBridge Virtual Delivery.

mBridge works by allowing the recipient to download and reply to incoming MMS messages from a web URL link embedded in an SMS notification. Subscribers who send the message use their normal sending procedures. A new feature of mBridge extends this service even further by letting the subscriber browse the text parts and images on the web or a PC using the same URL, and then download the message if desired via the mobile phone.

"The success Smart Communications has had with our mBridge service proves not only how committed they are to continually offering the most cutting-edge services to their customers, but also how efficient mBridge is for flawless MMS delivery, " said Lynn Liu, president and CEO of Aicent. "As MMS continues to swiftly gain momentum in the market, SMART can now easily meet this demand from subscribers, enabling them to maintain their leadership role as one of Asia Pacific's most advanced wireless service providers."

Smart Communications is the country's largest phone operator, and according to figures from The Mobile World, ended last year with 35.2 million customers, representing a market share of around 52%.

Posted to the site on 23rd March 2009