India's BPL Mobile Goes Loopy

India's BPL Mobile, which offers services in Mumbai has rebranded itself as "Loop Mobile" as the firm also launches its EDGE coverage in the city. The company announced the completion of its network expansion and has now doubled its capacity by deploying the latest NGIP (Next Generation Internet Protocol) and EDGE.

With this, they also pave the way for seamless execution of numerous innovative VAS as well as micro-segmented and value enhancing tariffs that Loop Mobile aims to roll out for their subscribers.

Elaborating on the rationale behind the rebranding, Sanjeev Chachondia, CEO, Loop Mobile said, "The change of the brand name to Loop Mobile is a well thought out conclusion of a journey that had begun some time back. For a telco brand that is Mumbai's oldest, we understand the pulse & rhythm of the Mumbaikar. Our dedication towards our subscribers and our efforts in continuing to maintain the high performance standards and service delivery has always been acknowledged by various surveys including that done by the regulator. Mumbai's oldest network is now also its newest one and already commands a healthy 2 million customers and rapidly growing"

BPL Mobile has consistently met and exceeded the TRAI Quality of Services standards. BPL Mobile ranked No 1 in overall satisfaction amongst the GSM operators as per the new TRAI report on Quality of Service and Customer Satisfaction Survey of telecom services in Mumbai. BPL Mobile also topped in the Voice&Data - SAARC Mobile User satisfaction Survey (2008) in network services category with 98.2% users of BPL Mobile voting in its favor.

On the web: Loop Mobile

Posted to the site on 17th March 2009