Mobile Internet Becoming A Daily Activity For Many

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Note -- this news article is more than a year old.

Analytics firm comScore has reported that the number of people in the USA using their mobile device to access news and information on the Internet more than doubled from January 2008 to January 2009.

Among the audience of 63.2 million people who accessed news and information on their mobile devices in January 2009, 22.4 million (35 percent) did so daily; more than double the size of the audience last year.

"Over the course of the past year, we have seen use of mobile Internet evolve from an occasional activity to being a daily part of people's lives," observed Mark Donovan, senior vice president, mobile, comScore. "This underscores the growing importance of the mobile medium as consumers become more reliant on their mobile devices to access time-sensitive and utilitarian information."

 

Accessed News and Information by Frequency of Access

Frequency of Mobile  Internet Access Unique Users (000s)
Jan-08 Jan-09 Change
Daily 10,821 22,369 107%
Weekly 10,312 19,283 87%
Ever in the month 36,870 63,182 71%

*Excludes social networking

Fastest-Growing Categories for Daily Mobile Web Access

  Unique Users (000)
Daily Unique Users Jan-08 Daily Unique Users Jan-09 Change
Accessed News and Information (any) 10,821 22,369 107%
Accessed social networking site or blog 1,761 9,278 427%
Traded stocks or accessed financial account 1,135 3,274 188%
Accessed movie information 1,077 3,072 185%
Accessed business directories 939 2,447 161%
Accessed entertainment news 2,104 5,470 160%

*For categories of usage with monthly audiences above 15 million

"Social networking and blogging have emerged as very popular daily uses of the mobile Web and these activities are growing at a torrid pace," observed Donovan. "We also note that much of the growth in news and information usage is driven by the increased popularity of downloaded applications, such as those offered for the iPhone, and by text-based searches. While smartphones and high-end feature phones, like the Samsung Instinct and LG Dare comprise the Top 10 devices used for news and information access,  70 percent of those accessing mobile Internet content are using feature phones."

In January, 22.3 million people accessed news and information via a downloaded application. Maps are the most popular downloaded application with 8.2 million users, while search was the overwhelmingly favored use for SMS-based news and information access, with 14.1 million users. Overall, 32.4 million people used SMS to access news and information in January.

Young males are the most avid users of mobile news and information, with half of 18 to 34-year-old males engaging in the activity. The mobile Internet is also quite popular among females in the 18 to 24-year-old demographic, with 40 percent accessing it at least once in January.

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Tags: iphone  sms  social networking  analytics  smartphone  samsung  smartphones  comscore  lg  mobile internet  maps  mobile web 

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