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Third of Brits Want Simple Phones

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Despite the whizz bang gadgetry of the iPhone and Blackberry Storm, Brits have a fondness for simpler times when it comes to mobile phones, according to UK based price comparison website, moneysupermarket.

The survey reveals a third of Brits (33%) prefer to have a basic phone that can be used for just texts and calls, a sentiment that 43 per cent of Nokia owners agree with. Surprisingly, less than a fifth (18%) of people say they want a phone with the latest technology, rising to 42 per cent of the under twenties, LG owners are the most likely to go for high-tech handsets with one in four (26%) agreeing with this sentiment.

James Parker, manager of mobiles at moneysupermarket, said: "This survey just goes to show a large number of people don't want the all singing, all dancing ‘smart phones'. For a lot of people, simplicity is key.

"The fact a significant amount of Nokia owners agree with this sentiment and LG owners want the latest gadgets goes to show which brands suit people best. With so many phones on the market, people should always find a perfect match."

Personality phone match

  • Nokia owners - handset simpletons
  • Samsung owners - snap-happy photo geeks
  • LG owners - tech boffins
  • Sony Ericsson owners - music nerds

The evolution of the mobile isn't necessarily good news for everyone. Over a fifth (21%) of Motorola owners find the camera is the worst aspect of their phone, followed by Sony Ericsson owners (20%) and Samsung owners (19%).

The survey also shows a quarter (25%) of people have had a problem with their handset in the past 12 months. Over a third of LG owners (34%) had at least one problem with their phone in the last 12 months, followed by Sony Ericsson (33%), Samsung (25%), Nokia (24%) and Motorola (22%).

Parker continues: "Mobiles have come along way since the ‘battery in a suitcase' days, but it seems more features mean more problems. A quarter of mobile users have had a problem with their handset in the last year - which is a huge amount - and it may not be a coincidence that LG owners suffer the most faults as they are often the most advanced phones."

Top five worst aspects of mobile handsets:

  1. Ringtones/sounds
  2. Camera
  3. Handset buttons
  4. Games
  5. Internet


Opinium Research carried out an online poll of 2,068 British adults between Friday 28th November and Tuesday 2nd December. Results have been weighted to nationally representative criteria.

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