Out There Media Mobile Advertising Reach Breaks 100 Million Consumer Barrier

Mobile advertising agency, Out There Media says that it now reaches over 100 million subscribers through partnership agreements with 15 network operators across 14 European countries, via Mobucks its mobile advertising market place. Of these 38 million are exclusively available through Out There Media. In line with its international expansion, February also saw it open a new office in Sofia, Bulgaria.

Since November 2008, Out There Media has also been the mobile advertising partner of mobilkom austria group.

Other key 2008 statistics include; over 150 campaigns served, creating 150 million ad impressions per month, over the Out There Media mobile advertising platform. Additionally, advertisers and brands are embracing MMS as an advertising medium - in the last quarter of 2008 use of MMS as an advertising medium was roughly double that of SMS.

Kerstin Trikalitis, CEO and founder, comments: "We are beginning to see mobile advertising take off, and this is creating a huge opportunity for operators to monetise their mobile inventory. Brands and their agencies can create highly targeted campaigns that yield tangible results that can be measured.

"What was needed to enable this is an understanding that mobile advertising isn't just a question of technology but it is a question of understanding where the advertising and the mobile operator worlds meet. We believe that in the two years since we started is that we have built a solid bridge between the two worlds, and as a result we have created one of the most successful mobile advertising marketplaces, with a reach that extends to over 100 million subscribers globally."

Posted to the site on 24th February 2009