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O2 Germany Aquires 80 Retail Outlets from Competitor

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Telef nica O2 Germany has announced that it is taking over 80 shops in Germany from competitor freenet AG. Currently, the Munich based company operates 725 shops across Germany and plans the expansion to 1,100 locations in the medium term.

"This acquisition is a great step forward in the expansion of our shop infrastructure", said Jaime Smith, the CEO of Telefónica O2 Germany, at the Mobile World Congress in Barcelona. "The location of the sites we acquired is ideal and enables us to increase our presence in medium sized cities ", Smith added.

"This sale to O2 is strategically wise for both companies", says Joachim Preisig, Spokesman of the board and board member Operations & Integration at freenet AG. The sale was a part of harmonising the shop structure after the merger of freenet AG with debitel AG, says Preisig.

In addition to the complete own network coverage in Germany by the end of 2009, the expansion of the shop network is one of the key goals of O2. In 2008, the company opened around 150 new sales branches, among them, a prestigious flagship store in Berlin's Unter den Linden.

The newly acquired shops will be redesigned to O2 shops and O2 partner shops by the middle of the year.

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