Six Millionth Subscriber for Mobile TV Provider

Managed Mobile TV service provider, MobiTV says that it has now passed the six million subscriber mark for its services. Available across 20 carrier networks, including AT&T and Alltel in the U.S., MobiTV attributes its accelerated growth to increasing consumer demand for "television events" on mobile devices, the proliferation of smart phones and a growing trend toward bundling TV and radio services in the operators' wireless tariffs.

"MobiTV's bullish approach to subscriber growth, despite the economy, has allowed us to be a catalyst for increased mobile television adoption," said Charlie Nooney, chairman and CEO, MobiTV. "The biggest hurdle to adoption is no longer availability or technology - it is awareness, and as the market leader we're poised to capitalize on increasing consumer demand for compelling, entertaining TV and video-on-demand for the mobile phone."

MobiTV has consistently demonstrated the ability to drive large consumer demand, as its mobile TV and radio services have repeatedly been among the top-selling applications on Handango and Handmark. MobiTV's content offerings include primetime shows from NBC and ABC and more than 40 channels of content.

"We're seeing growth driven by major television events, from the Olympics to Election Day. Additionally, the proliferation of 3G smart phones and media-centric devices is enabling the very high- quality mobile TV experience that consumers expect," said Paul Scanlan, president and co-founder of MobiTV.

In addition to its broad content offerings, MobiTV is developing interactive technology only available through its unicast delivery model, such as the technology displayed in January at the National Association of Television Production Executives conference in Las Vegas, showcasing a new level of viewer interaction and unique opportunities for advertisers.

Posted to the site on 17th February 2009