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Sony Ericsson Previews 12.1 Megapixel Camera Phone
Sony Ericsson is unveiling a 12.1 megapixel cameraphone W995 Walkman phone at Mobile World Congress. The company is also showing a mobile phone under the concept name Idou giving a glimpse of one of a number of projects that will be launched this year under a brand-name of "Entertainment Unlimited".
"Entertainment Unlimited lets us reinforce our position as THE communication entertainment brand," said Lennard Hoornik Head of Global Marketing and Vice President at Sony Ericsson. "Everything that we have done to date has brought us to this point - we created the music phone category in 2005 selling over 100 million Walkman phones and we are now ready to unveil the next chapter in the evolution of the company - Entertainment Unlimited - giving consumers unlimited opportunities to share their entertainment experiences."
Dick Komiyama, President, Sony Ericsson said, "Entertainment Unlimited is at the core of Sony Ericsson's philosophy, building on the strength of our great entertainment assets such as Walkman and Cyber-shot phones and our unique service and applications integration. Many of the strategic initiatives we've announced in the past year have laid the internal framework to launch this new consumer proposition to the market and Sony Ericsson is now ready to drive the next wave of market development with Entertainment Unlimited."
The Symbian based Idou (a concept name only) will be available 2nd half of 2009.
Posted to the site on 16th February 2009