Ericsson Launches Pixl8r and Social Media Portal

Ericsson has announced the launch of an social networking portfolio for mobile network operators, the Pixl8r initiative and the Social Media Portal. The technologies together offer simplified sharing of user-generated content between friends across diverse networks.

The Pixl8r initiative is an open-standard solution that allows photo sharing sites to interact in real time. With Pixl8r, mobile subscribers can share social media across different operator portals and receive SMS notification of friends' activities regardless of network.

With Ericsson's Social Media Portal, operators can deliver a white-labled Pixl8r-compatible social networking service. The solution does not require client downloads. content is automatically backed up on a community portal that offers personal storage, synchronization, unified messaging and services for sharing content such as photos and videos.

Laurence McDonald, Vice President, Consumer and Business Applications, Ericsson, says: "The social web is a dynamic, continuously evolving ecosystem that offers exciting new revenue opportunities for operators. Ericsson can deliver the tools to allow community services to be delivered under operator brands that work together with the leading web communities."

The Social Media Portal gives operators the required tools to become part of the social web. The white-labeled portal solution offers significant opportunities for advertising revenues from both mobile and fixed portals, reduces churn and improves brand positioning. It increases data traffic such as MMS, video calling and web portal traffic.

Posted to the site on 15th February 2009