Maxis Mobile Signs 5-Year IT Deal with IBM

Malaysia's Maxis Mobile and IBM in Malaysia say that they have entered into a five-year Information Technology (IT) services relationship.

"This is an exciting moment for us at Maxis. We are happy to enter into this historic and strategic relationship with IBM," said Sandip Das, Maxis' Chief Executive Officer. "Our two companies share a common commitment to delivering innovation and bringing contemporary services to our customers. Besides enhancing our competitiveness and strengthening our leadership, this partnership is a vital part of our efforts to propel Maxis to the next threshold of providing future-ready and reliable services that will bring tangible benefits to our subscribers."

Under the agreement, IBM will support Maxis' transformation of key business processes over the next five years, including customer relationship management, service delivery platform to support value-added and data services, business intelligence and dealer management. In addition, Maxis and IBM will also jointly engage in innovation projects with a focus on extending existing business capabilities to address new market opportunities and drive business process innovation to achieve new benchmarks in service quality.

"By bringing our deep global expertise in business transformation services and innovation, we will help Maxis continue to deliver value to its customers, enable business growth and boost productivity," said Satish Khatu, IBM's General Manager, Global Technology Services, Growth Markets Unit. "IBM views this as a significant partnership for the company in the region."

Estimates from the Mobile World subscriber database finds that Maxis Mobile ended last September with a shade under 11 million customers - and a market share of 41.8%.

Posted to the site on 15th February 2009