Sony Ericsson Pre-loads Fun Text in Customised Handset

Sony Ericsson has announced a deal with mobile messaging service provider Fun Text to pre-load the Fun Text application onto one of its new handsets, which Hutchison 3G is to launch in Q2 this year.

The application will be pre-loaded onto the new C905 Plus, retailing on the 3 network in the UK. Fun Text will enable access from the handset to online galleries of animation and video content designed for messaging - from ecards to emoticons, from viral videos to virtual gifts. The application also integrates with the address book on the handset.

"Fun Text puts a world of entertaining messaging content at the finger tips of the handset owner," said David Hilton, marketing director at Sony Ericsson. "Now our customers can share rich emotional content directly from their phone."

Fun Text connects content with communication and provides integrated access across clients (Java, Symbian and Brew), as well as WAP and web storefronts. The service connects the handset to managed galleries of online professional content for fun, social and emotional messaging. Fun Text is already provided by operators such as 3, T-Mobile and Sprint and supported by major media companies such as Turner Broadcasting and American Greetings.

"Sony Ericsson is leading the multimedia experience on mobile," said James Pycock, business development director at Fun Text. "With 8.1 megapixels, the C905 already enables the best in user generated content and we are delighted to complement this with the best in professionally generated content."

Posted to the site on 10th February 2009