Acision Syncs SMS with Instant Messaging

Acision has announced that Russian mobile operator, MTS is using its Instant Messaging solution to offer an enhanced messaging experience to its subscribers. Combining the Acision Person to Person Gateway with core elements from Colibria's product portfolio - including the Instant Messaging and Presence Service (IMPS) - Acision's Instant Messaging solution provided integration between mobile instant messaging and SMS.

Mobile messaging continues to grow in popularity in Russia, and through this relationship, MTS has extended the SMS experience, adding conversational messaging, as well as the ability to share pictures, voice and video, all within the same application. Acision's Instant Messaging solution also integrates with MTS' existing SMS services.

Pavel Roytberg, New Products and Services Department Director at MTS commented, "Self-expression, personalisation, rich media and community features are increasingly important to our youth customers. More important, however, is that these are underpinned with the reliability and reach of SMS and the ability to use just one messaging client even when there is no data coverage. This proves that full integration with SMS is fundamental to the success of instant messaging."

Tony Morrish, Vice President and General Manager for Europe, Russia and Africa at Acision, added, "SMS is the most widely used messaging medium in the world today - and as such it forms an excellent starting point for any mobile messaging service. As the world leader in messaging, we have gained valuable insight into the best ways to ensure ongoing messaging revenue growth."

Posted to the site on 2nd February 2009