Vodafone Expands Mobile Advertising in Greece and Netherlands

Mobile advertising agency, MADS says that it has won contracts from Vodafone Netherlands and Vodafone Greece to integrate mobile adverts within their Vodafone live! portals.

"We selected MADS because of their ability to power multi-channel and targeted ad delivery and their ability to provide innovative solutions and fast time to market, " states Nils Rouwendal, Manager of Mobile Marketing at Vodafone Netherlands.

Johnson & Johnson, Nokia, EA games, Volkswagen, Nivea, Citroen, Motorola, Coca-Cola, LG and other premium brands have already launched successful advertising campaigns on Vodafone mobile channels. Research has proven that mobile advertising allows brands to target consumers in a very personal way, resulting in significantly higher response and click-through-rates compared to traditional online advertising.

"In cost-conscious times like these, advertisers can reap the benefits of high response rates typically generated by mobile campaigns which is compelling when you consider they're often 10x that of traditional online advertising," states Jasper de Vreugt, Head of Sales at MADS. "Vodafone's decision to deploy innovative mobile advertising services offers advertisers a more effective and engaging alternative to existing media such as TV, radio or print."

On the web: MADS.

Posted to the site on 28th January 2009