Vodafone Signs Marketing Partnership with UAE Operator

Vodafone has signed a Partner Market agreement with the UAE's mobile operator, Du. The partnership will also enable multinational companies located outside the UAE and with local operations to meet their needs for unified communications, centralised customer care and Vodafone services using du lines.

Commenting on the agreement, Hatem Dowidar, CEO, Vodafone Partner Markets, commented: "Through this agreement with du, Vodafone will be able to increase its brand recognition and extend its product range to a key market with a growing population. Mobile usage in the UAE is growing steadily and more of our customers require enhanced roaming services to and from the region."

Underlining the benefits of the partnership, Osman Sultan, CEO, du, said: "The partnership with Vodafone will enable du and our customers to join the world's largest international mobile network, whilst maintaining the advantages of being a local operator, thus supporting our prime mission of best serving the UAE population. This alliance will bring substantial benefits to our customers and shareholders, becoming a catalyst for expanding our service portfolio and improving our operational efficiency. "

Future developments of the du-Vodafone partnership will include offering customers mobile broadband connectivity products for PCs as well as secure, remote mobile access for small business users and converged email solutions. The two companies will also work to together to bring more quickly to market new and exclusive handset models.

Posted to the site on 28th January 2009