Hutchison 3G UK Expands its Mobile TV Services

UK mobile operator, 3 UK has announced the launch of a new mobile TV section of the portal called 3 on Demand. The new area, which is managed by Mobix Interactive, brings a host of new content together with all of 3's streaming TV channels (3 Live) and the existing Sky mobile TV offering.

Subscribers will pay between £1.29 and £1.99 for a week's access to an episode. Delivered by Mobix's Adrenalin platform, users will enjoy functionality allowing them to pause and resume without the need for a new client application.

Alex Woodhams, Product Manager at 3 UK, said, "We feel the range of content that we are offering coupled with the strength of our 3G network creates an unrivalled mobile TV proposition. 3 on Demand can deliver a wide range of high quality full length TV shows in a flexible manner that allows users to pause and later resume shows where they left off.

"Amalgamating all of our mobile TV seamlessly ties in with our broader objective of using the speed of the 3 network to give people access to a wider choice of on-portal content and mobile internet services in a simple yet effective manner."

Damian Mulcock, CEO of Mobix Interactive, said, "Consumers want the choice of how and when they engage with content and being able to start, pause and resume fits neatly into the mobile lifestyle. We are excited by the arrival of full form programming to the mobile environment, as well as Adrenalin's capability to deliver this new experience, as it is indicative of the momentum in the convergence strategies of our customers and the growing demand for multi-access by consumers."

Posted to the site on 22nd January 2009