Madhouse Served Over 5.6 Billion Targeted Mobile Ad Impressions in 2008
Published on: 19th Jan 2009
Note -- this news article is more than a year old.
Chinese mobile advertising agency, Madhouse says that it served 5.6 mobile ad impressions using its MadServing system in 2008, which is 12 times the total impressions Madhouse served in 2007. This increase in traffic is the result of the continued and accelerated growth of China's mobile internet advertising market and Madhouse's dominance in the market.
In addition to serving traditional text links and display banners, Madhouse developed and applied new mobile ad formats in 2008 including mobile full screen interstitial ads, contextual ads and mobile video pre-roll ads. These new ads are served through MadNetwork, the Madhouse mobile adverting network, which covers more than 1,100 major mobile internet sites and client media comprising over 75% of China's total mobile internet traffic. MadNetwork also has exclusive agreements with a number of top mobile internet portals in China.
In 2008, Nokia Growth Partners, Nokia's venture capital arm, also announced that their first investment in China would be in Madhouse.
"In today's marketing environment, we expect advertisers to allocate more of their spending on media where return can be more accurately measured. Mobile internet advertising provides excellent performance in this regard. Now that 3G licenses have been finally released in China, we foresee the development of more mobile ad products delivering rich media experiences in the near future," said Madhouse CEO Joshua Maa. "In 2009, we expect to increase cooperation with more advertising agencies and to continue our role as a leading innovator in the mobile advertising space. We are in the process of consolidating our leadership position in China's mobile marketing arena and aim to help drive development in this market."