Vodafone to Drop English Cricket Sponsorship

Published on: 16th December 2008

Vodafone UK has announced that it is to stop sponsoring the England and Wales Cricket Board (ECB) - following a twelve year partnership. The current four year sponsorship agreement will conclude at the end of the Winter Tour of South Africa in January 2010.

Ian Shepherd, Consumer Director, Vodafone UK, commented, "We've enjoyed a successful relationship with the ECB and the England Team over the last 12 years and the sponsorship has provided us with a platform to build the Vodafone brand and add value to our customers. We are delighted to have been part of this dynamic and evolving sport. The England Team have been excellent brand ambassadors and we thank them for their ongoing support.

Vodafone started sponsoring the team when cricket mad Sir Chris Gent was Vodafone's CEO.

John Perera, ECB Commercial Director, added, "ECB and Vodafone have enjoyed some notable achievements, both on and off the pitch during this long and successful relationship. We fully respect their decision and look forward to working with Vodafone over the next twelve months, in what promises to be the start of another exciting and momentous chapter for the England Cricket Team. This however provides a wonderful opportunity for a new partner to come in to English cricket."

Vodafone Group currently sponsors the McLaren Formula One motor racing team as well as the UEFA football championship - along with multiple deals by the local subsidiaries.

 

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