Best Buy to Start Selling Smartphone Software Apps

Online smartphone applications seller, Handango has inked a deal to start selling software through the US retailer, Best Buy. The apps now can be purchased for specific devices at the point of sale using Best Buy's in-store digital Mobile Genie system.

Additionally, Handango's In-Hand client, custom branded for Best Buy, will be downloaded directly onto each device so customers can continue to purchase apps with Handango and Best Buy after they leave the store.

"Handango's deal with Best Buy is groundbreaking for the smartphone apps marketplace marking the first time these apps will be made available for purchase right at the point-of-sale across Best Buy stores," states Bill Stone, CEO Handango. "Customers will now be able to purchase top titles a la carte with simple pricing, have them downloaded and installed by Best Buy Mobile's expert staff making it easier than ever to personalize their devices."

In addition, select Best Buy outlets will be offering their customers a selection of Mobile App Packs featuring three favorite game titles for Windows Mobile, Blackberry and Palm devices. Games will be pre-loaded onto Micro SD cards creating a unique plug-and-play experience for customers thus eliminating the need for over-the-air or desktop downloads that require sync cables.

Posted to the site on 11th December 2008