HTC Boosts Mobile Phone Design Team

Taiwan's HTC has brought US-based lifestyle design firm One & Company Design (One & Co). Recognized for its award-winning work with some of the worldĂ's best known and most design-savvy lifestyle brands, One & Co will maintain its name and client base while it joins forces with HTC to create a global mobile design house.

"Design is key, it is why you love or hate something," said Horace Luke, Chief Innovation Officer, HTC Corporation. "Integrating iconic design into HTC products is an inspiring and dynamic challenge that requires a unique combination of consumer insight, creativity, innovation and an appetite to take risks; attributes that embody One & Co."

HTC and One & Co first began collaborating in 2006 on the initial incubation and creation of the HTC Touch Diamond.

"One & Co is excited to bring our lifestyle, user focused approach to HTC and we look forward to creating iconic, compelling products together," said Scott Croyle, partner of One & Co. "Knowing about HTCĂ's cutting edge technology and proven track record of innovation, we are excited to collaborate with HTC as a global lifestyle brand."

In addition to its work with HTC, One & Co has broad design experience in a variety of industries that range from footwear, snowboarding and skiing, furniture, packaging, houseware, timepieces and more. One & Co has been recognized by the design and business communities by winning numerous BusinessWeek/IDSA IDEA Awards, the Good Design Awards, CES Innovation Awards, and ID Magazine awards.

Posted to the site on 3rd December 2008