Orange Tops UK Customer Service Study

Orange UK says that it has achieved the top place in customer experience in the mobile broadband market according to an report commissioned by online opinion pollster, YouGov. The report highlights that Orange has bolstered its customer satisfaction ratings, winning customers over with its outstanding network performance. Specific emphasis is placed on Orange network reliability at any point during the day or night, its network coverage reach, and its ability to deliver a continuous mobile broadband connection.

"Being awarded the best mobile broadband network by our customers across the UK is a real honour. We have taken significant measures to improve the quality of our network for both voice and data, and are so glad that our customers are really starting to see the benefit," commented Paul Tollet, vice president, Orange Business. "Orange is not only committed to improving our overall network coverage but we also go that extra bit further and develop the right tariffs, services and devices so everyone can get the benefit of mobile broadband wherever they are, whenever they want and at the right price."

Orange is currently working towards its 3G/HSDPA network speed targets of up to 7.2Mbps in the top 30 UK cities; 2Mbps for 80% of entire UK population

The report also highlighted that reliability and good coverage were highly correlated with quality.

Total sample size was 3,138 adults, of these 2,073 adults used Mobile Broadband (using a dongle, modem stick, or datacard). Orange mobile broadband sample was 195 customers. Fieldwork was undertaken between 2nd October and 14th October 2008. The survey was carried out online. The figures have not been weighted.

Posted to the site on 1st December 2008