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Nokia Looking to Set up its Own MVNO in Japan

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Nokia is reportedly considering another move into the network operator's own territory by launching an MVNO of its own in Japan. The company has already been busy pushing its mobile content platform, Ovi to the ire of some network operators.

According to unnamed sources cited by Kyodo News, the company will rely on DoCoMo's network and will focus on the luxury end of the market by offering its Vertu branded phones.

Nokia has had difficulties gaining market share in the Japanese market, where the operators retain very tight control over handset design and specifications - although both Softbank and DoCoMo do carry some Nokia phones in their range.

However, any Vertu phones that would be offered would not be compatible with DoCoMo's i-mode platform or the terrestrial TV service.

On the web: Kyodo News

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Tags: nokia  mvno  docomo  ovi  softbank  mobile content  i-mode  vertu  Japan