Location Based Services Spending in 2008 Tops $1.6 Billion
Published on: 10th Nov 2008
Note -- this news article is more than a year old.
The worldwide market for location based telecommunication services is expected to exceed USD1.6 billion in 2008 as an ever increasing number of cellular and other wireless carriers provide customized services based upon a location awareness of their end users. According to a new market research study from The Insight Research Corporation, location based telecommunication services are most popular in European and Mid East countries, where they provide wireless subscribers with tailored information based upon their current physical location.
The study notes that consumers of mobile telecommunications services are adopting location based services along with other IP-enabled services such as presence based services, video telephony, fixed-mobile convergence, file sharing, and streaming services.
"In the early 1990s the use of global positioning systems with wireless telecommunications was restricted to military applications," says Robert Rosenberg, Insight Research. "Now the application is commonplace, with applications that range from automobile navigation systems to mothers using the technology to keep track of their children based on cell phone location," Rosenberg concluded.