T-Mobile to Run a Billion Adverts for its Google Phone

Published on: 10th November 2008

T-Mobile USA is about to launch a major online advertising push for its Google Phone, the T-Mobile G1 - delivering one billion internet advert impressions in just two days. The company has brought the billion impression block from AOL's Platform-A advertising agency, which the company says will reach 90% of US online customers.

Platform-A and T-Mobile collaborated to create the "T-Mobile Billion Block," the most-expansive two-day ad buy in Platform-A history and will spotlight the T-Mobile G1 with Google, the first Android-powered mobile phone. Over a two-day period, the T-Mobile G1 will dominate a significant amount of AOL and other Platform-A inventory, and it's estimated that approximately 81.5 million consumers will be exposed to the exciting new phone over the campaign's 48-hour run.

"The innovation behind the T-Mobile Billion Block clearly demonstrates the value marketers place on the combination of reach, impact and innovation that only Platform-A can offer," said Lynda Clarizio, President of Platform-A. "It also spotlights the role online media will play in the upcoming buying season, with strategic marketers like T-Mobile relying on the near-universal reach of Platform-A to connect with United States consumers in an effective, efficient and engaging way."

 

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