Next Wave of Advertising: Cell Phone Pointers

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Sorry, this 3rd party supplied article requires Javascript to be displayed in full.Advertisers, cell phone makers and service providers are joining forces, and consumers may not mind so much. Cell phones can now scan bar codes on movie posters and TV and magazine ads to offer up more detailed information and in many cases, coupons or freebies.

Posted to the site on 2nd November 2008

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