Two Danish Operators to Support Mobile Barcodes

Danish mobile operator, Sonofon is to start offering canLife 2D barcode platform to its subscribers - joining TSC which has already launched the service for its customers. Scanbuy, which developed the service says that it can now reach 80% of Denmark's mobile subscriber base.

ScanLife and EZcodes (2D barcodes) immediately connect physical media to mobile information and content through the camera phone. The technology removes the need to type in long URLs or search by keywords on the phone. Since ScanLife was launched, thousands of subscribers have downloaded the free mobile application. Users have scanned EZcodes from the Metro Xpress newspaper in Copenhagen, music magazines like Soundvenue, and most recently from a James Bond sweepstakes campaign.

Advertisers and content providers can create and manage their own 2D barcode campaigns through the ScanLife Code Management Platform (www.scanlife.com/dk). Individuals can also create their own EZcodes for free, creating links to their contact information or networking sites.

To support the business, Scanbuy has opened a local office in Copenhagen to be run by Jesper Stuhr, a veteran from the telecom business. Mr. Stuhr most recently helped to launch Vopium in Denmark, and was previously a partner at Dangaard Telecom group where he headed the launch of the first Skype cordless phones.

"The response throughout Denmark thus far has been tremendous, and now this partnership with Sonofon brings the technology to millions of additional Danish subscribers," said Jonathan Bulkeley, Chief Executive Officer of Scanbuy. "We are also thrilled to open a local office which demonstrates our dedication to building a 2D barcode market in Denmark."

Sonofon is owned by Telenor.

Posted to the site on 28th October 2008