Crazy Frog Firm Restructures As Fox Mobile Takes Control

Jamba, the mobile content firm responsible for the Crazy Frog - and now a fully owned subsidiary of News Corp has announced a major restructuring of the company. A new organization, Fox Mobile Group, will now manage three distinct operating business units focused on mobile content distribution, content licensing and mobile content production.

The new Fox Mobile Distribution unit will assume responsibility for global distribution of mobile content through various consumer brands. A separate division, Fox Mobile Entertainment will continue to focus on licensing content on behalf of Fox Entertainment Group to third parties for mobile delivery and usage, while the new Fox Mobile Studios unit will house the creative and technology talents and assets that develop original mobile content.

Jamba, Fox Mobile GroupĂ's (FMG) consumer mobile content distribution brand in markets throughout Europe, and Jamster, FMGĂ's consumer mobile content distribution brand in the U.S., U.K., Canada, Russia and the Asia-Pacific region, will become part of the new Fox Mobile Distribution unit.

"This new organizational model aligns our business strengths to the global market opportunities in mobile content distribution, licensing, and production and facilitates the execution of our business strategy to lead in all three areas," said Mauro Montanaro, chief executive officer, Fox Mobile Group. "We believe these changes will support accelerated growth and extend our global leadership in mobile content licensing, distribution, and production," he said.

In addition to the reorganization, the company also announced that it has expanded its global reach in Asia and opened an office in Singapore. The Singapore office serves as home base for Fox Mobile Distribution and Fox Mobile Studios initiatives across rapidly-growing Asian markets.

Fox Mobile Group will be led by Mauro Montanaro, who was named chief executive officer of Jamba earlier this year. Over the past few months, Montanaro has installed a number of new executives who will help run FMG and its newly-established units, including Kaj Hagros, who joined the company as chief operating officer in July 2008. Hagros, based in Berlin, is responsible for developing and executing product, technology and content strategies for Fox Mobile DistributionĂ's consumer brands.

Posted to the site on 20th October 2008